3 Reasons Everyone Needs a Coach

By Karen Amos

As Bill Gates said… ‘Everyone needs a coach.’  And who am I to argue?  I mean, the lad’s done OK for himself hasn’t he?

As a coach, I’m often asked, ‘Do you have a coach?’  The answer is, ‘Yes, I have several coaches.’

I have coaches for various aspects of my life and work, depending on what I need.  For example, I have a long-standing coach supervisor who supports and challenges me to improve my own practice as a coach.  I’ve also had business and personal coaches at critical points.

I’m writing this blog, as I had a realisation this morning I needed more coaching.  This time it’s for physical fitness.  Some of you may know I had a hip replacement in the spring.  It was successful and I’m now getting my life and mental wellbeing back, being able to walk up my beloved mountains and get the space, peace and exercise I so need.  (Even though I do spend a disproportionate amount of time asking myself what on earth I was thinking, when finding myself on a steep slope in the pouring rain!)

So back to my fitness coaching.  Most people understandably assume that as a coach myself I’m hyper-motivated all the time and know all the nifty coaching techniques to successfully coach myself to whatever goal I choose.  Which is kind of true, but here’s the problem – I’m only human.

That being human means that sometimes I can be a bit defeatist and even, dare I say it, a bit lazy.  Yep, let’s face it, we all have our excuses ready from time to time don’t we?

To quote another famous sleb, ‘You can have what you want, or you can have your excuses.’  That one’s from good old Arnie and again, he seems to have done OK for himself too!


So, with all that in mind, I’ve called my gym coach to discuss returning to paying her to allow me to complain, swear and turn into a sweaty mess for a couple of hours a week – otherwise known as gym classes.

Now, I have all the equipment at home and knowledge of training routines to crack on and get my fitness up to scratch again, so why don’t I just do that?  Well, the same reasons I would recommend a coach for anyone at work, applies to me too.

1. Challenge

Your coach, whether that’s a leadership, fitness, business or any other type of coach, will push you out of your comfort zone.  That ‘un-comfort’ zone is where the change that needs to happen, does happen.

Let’s stick with fitness as an example – you start off with great intentions, but within a very short space of time, you revert back to what’s comfortable.  That’s just human nature – it’s how we’re wired – but to get meaningful change we have to enlist someone who’s going to challenge us.  This is vital, whether that’s to do that extra set of reps with the weights, or to make that scary decision we’ve been putting off.

The important thing about challenge in coaching is that it’s done with positive intentions and to serve the agenda and goals of the coachee.  This isn’t about the coach getting off on how uncomfortable they can make their clients.  Any old dictator can do that!

2. Mindset

This goes along with the challenge.  A good coach will help you envisage a step-up bigger than you would normally take yourself.  They don’t take ‘no’ for an answer and will help you build a positive, can-do, growth mindset, not based on wishful thinking, but on affirmative, tangible action and results.

In short, a good coach helps you get out of your own way.

3. Accountability

Commitment makes or breaks success.  Doing something once, however well will not bring you lasting success (even if that one thing is buying a winning lottery ticket.  With the wrong mindset, you’ll have blown it in no time).  As the US coach Tony Robbins describes, we need to take small, consistent steps to maintain lasting change.

Working with another person is a fantastic way to help build personal accountability.  This is particularly true if you’re a senior leader or business owner, or even if you’re doing something for you, such as starting a new fitness programme.

The fact is, stating an intention out loud, particularly to someone whom you respect, means you are much more likely to follow through on your actions.  Let’s face it, none of us like to be proved wrong, or wanting do we?

Additionally, paying for this means we feel we have personally invested something.  We have skin in the game.  It’s an uncomfortable fact, but this is why ‘free’ programmes often fail and have much fewer participants at the end.  There’s just not enough investment personally from the participants.  Not enough to lose.  This way, we’re much more likely to dig deeper – if you’re a born and bred Yorkshire woman like me, you’ll always want to get your money’s worth!  This inevitably means better results.

So the question is, how and from whom can you get the right level of challenge, positive mindset and accountability?

Hopefully that’s given you some insights into why all good coaches have coaching.  Why not give it a go?  After all, think of how much you could gain…

Check out the links below to find out more about our latest coaching-based training courses and programmes.  We also offer individual and team coaching on leadership and performance matters.  

For schools and education settings

For business and organisations

Or call us: 07714 855757

or click HERE to book in a short, no-obligation chat



Karen Amos is an executive coach and founder of BrightBird Coaching & Training. She supports leaders and managers to get the best out of themselves and their teams. She brings a down-to-earth, practical approach to improving working lives through better leadership, communication and working relationships. 

3 Reasons Everyone Needs A Coach